Press Release Template Pack

How to Use These Templates

Replace all [BRACKETED TEXT] with your information. Always write in third person. Lead with the most newsworthy fact — not the background. Keep to one page (400 words max). End with "###".

Template 1: Campaign Announcement

FOR IMMEDIATE RELEASE

Contact: [Campaign Manager Name] | [Phone] | [Email]

[CANDIDATE NAME] Announces Campaign for [OFFICE]

*[One-sentence subheadline that captures the core message]*

WAXAHACHIE, Texas — [CANDIDATE NAME], [brief descriptor: e.g., "a third-generation Ellis County farmer and former city council member"], today announced [his/her/their] candidacy for [OFFICE].

"[2–3 sentence quote from candidate capturing core message and reason for running.]"

[CANDIDATE] has [brief experience summary in 2–3 sentences]. [He/She/They] will seek the [Party] nomination in the [Month Year] primary.

The campaign will focus on [2–3 key issues].

For more information, visit [website] or contact [name] at [email/phone].

###

Template 2: Endorsement

FOR IMMEDIATE RELEASE

[ENDORSER] Endorses [CANDIDATE] for [OFFICE]

WAXAHACHIE, Texas — [ENDORSER NAME/ORGANIZATION] today announced [its/their/his/her] endorsement of [CANDIDATE NAME] for [OFFICE].

"[Endorsement quote from endorser — specific and personal.]" — [Endorser Name, Title]

"[Candidate reaction quote — grateful and forward-looking.]" — [Candidate Name]

[One paragraph on why this endorsement matters — who endorser is, their credibility on this issue or in this community.]

###

Template 3: Policy Position

FOR IMMEDIATE RELEASE

[CANDIDATE] Releases Plan to [ADDRESS ISSUE]

WAXAHACHIE, Texas — [CANDIDATE NAME], candidate for [OFFICE], today released [his/her/their] plan to [address issue in plain language].

"[Quote establishing why this issue matters to voters and to candidate personally.]"

The plan includes: [3–5 bullet points, specific and actionable].

[One paragraph of supporting evidence, data, or local context that makes the plan credible.]

###

AP Style Quick Reference